November 15, 2011
Man and Nature, Re-Connected
There are times when you have to wonder whether ad industry persons totally, er, get it, on the matter of man’s disconnect with nature… and what to do about it.
This Aigle ad, which I tore out the Air France magazine, reads “For the re-introduction of man in nature”. Yeah, right. And go buy some Chantebelle welly boots while you think about it.
Mind you, when it comes to the eroticizing of biophilia, the art directors of Corriere probably win hands down….
Observed
View all
Observed
By John Thackara
Related Posts
Business
Kim Devall|Essays
The most disruptive thing a brand can do is be human
AI Observer
Lee Moreau|Critique
The Wizards of AI are sad and lonely men
Business
Louisa Eunice|Essays
The afterlife of souvenirs: what survives between culture and commerce?
Architecture
Bruce Miller|Essays
A haunting on the prairie
Related Posts
Business
Kim Devall|Essays
The most disruptive thing a brand can do is be human
AI Observer
Lee Moreau|Critique
The Wizards of AI are sad and lonely men
Business
Louisa Eunice|Essays
The afterlife of souvenirs: what survives between culture and commerce?
Architecture
Bruce Miller|Essays