Michael Bierut, Jessica Helfand|Audio
February 27, 2018
S4E2: Kevin Bethune
Kevin Bethune is vice president of Strategic Design at BCG Digital Ventures. How does he describe his leadership style?
You have to build trust first before you can lead anyone. You have to roll up your sleeves and get into the dirt with them, to show them that you’re passionate about the task at hand, and also you’re there to support them.
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By Michael Bierut & Jessica Helfand
Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer and a former contributing editor and columnist for Print, Communications Arts and Eye magazines. A member of the Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame, Helfand received her B.A. and her M.F.A. from Yale University where she has taught since 1994.
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