Separated at Birth: Method? Or Madness?

Left: Packaging by Karim Rashid. Right: Unknown.

method© was begun in 1999 by a chemical engineer and a graphic designer, with an aim to create totally biodegradable, environmentally sound cleaning products. With packaging designed by Karim Rashid since 2002, the complete line now includes laundry, specialty surface, dish, hand and body wash as well as all-purpose cleaners. Here in the US, method© products are available at Target, as well as Gracious Home, Gourmet Garage and most recently, Wal-Mart. The surface cleaner shown here retails for about $4 for a 28 ounce bottle.

The bottle on the right also has a circular logo, consisting of the first letter of the brand name (in this case, S) and uses lowercase, sans serif type, an abstract, duotoned photograph, a horizontal label with rounded edges and a narrrow white border, and a fresh, mint scent. The bottle shape is similar too, albeit slightly larger, holding 30 ounces of liquid. Both products are biodegradable. This product sells for one dollar and is available at select discount stores and pharmacies.