Wood That We Could

Invitation to exhibition at Moss, detail, designer unknown, 2007

Remember back in the late 1980s, when Minneapolis was a hotbed of graphic creative energy? Back when brochures were tied together with straw braid and twigs? As a counterpoint to the scrappy xerox fragmentations coming out of New York, or the pretty joyousness of work from San Francisco, Minnesota was making a play for the next big thing: the North Woods look.

Hark! What do I receive in my mail last week but this invitation to the newest, hippest thing: an exhibition at Moss of Jasper Morrison’s Crate Series, and Richard Woods and Sebastian Wrong’s Wrongwoods. Wood That We Could.

Young Guns poster, detail, design by Jennifer Lew & WSDIA, 2007

Then, continuing to sort the mail, there’s the newest poster from the Art Director’s Club by Jennifer Lew & WSDIA | WeShouldDoItAll for the their Young Guns event.

It’s in furry moose type!

Could the North Woods look be back so soon?